6 Effective Strategies for Building Meaningful Online Connections

 

In a digital age where networking has evolved, Margaux Miller shares six essential strategies to foster genuine connections online, emphasizing quality over quantity, thoughtful communication, and the importance of follow-up.

In today's digital landscape, the way we connect has transformed dramatically. With over five billion internet users worldwide, the potential for networking is immense. However, many still struggle with making genuine connections online. In her TED talk, Margaux Miller outlines six effective strategies to enhance our online networking skills, moving beyond superficial interactions to foster meaningful relationships.

The Shift in Networking

Networking has evolved from traditional etiquette classes and face-to-face interactions to a more complex digital environment. The skills that once served us well in person are no longer sufficient. Today, our networks can span the globe, and the majority of job placements occur through personal connections. Therefore, understanding how to connect meaningfully online is crucial.

Strategy 1: Connect, Don’t Collect

The first step in building better connections is to focus on quality rather than quantity. In an era where scrolling can feel like connecting, it’s essential to remember that building a helpful community is not a numbers game.

Set Goals: Know why you are reaching out and have a clear purpose.

Do Your Homework: Research the person you want to connect with. For example, Tali, who sought a remote job in community building, tailored her outreach by researching what mattered to Margaux, leading to a successful connection.

Personalize Your Message: Mention something specific about their work or interests to show genuine interest.

Strategy 2: Don’t Make It About You

Dale Carnegie famously stated that you can make more friends by being interested in others than by trying to get them interested in you. When reaching out:

Be Clear and Purposeful: Include a specific call to action in your message.

Make Them Feel Special: For instance, Tali asked Margaux about her career journey, making it easy for Margaux to agree to a call without needing to prepare extensively about herself.

Avoid Generic Messages: Messages that lack purpose, such as a simple "Hello," are unlikely to elicit a response.

Strategy 3: Become a Familiar Face

To increase your chances of making connections, strive to become a recognizable presence in your field:

Engage with Content: Comment on posts and participate in discussions relevant to your interests.

Join Online Communities: Share your expertise and connect with like-minded individuals.

Tag Relevant People: When discussing topics, tag individuals who might find the conversation valuable, enhancing your visibility.

Strategy 4: Bring In-Person Connections Online

Networking doesn’t end when an event concludes. To solidify connections:

Follow Up: After meeting someone, send a message that includes specifics about your interaction.

Share Memories: Sending a picture taken together can help reinforce the connection.

Pre-Event Outreach: Before attending conferences, reach out to potential contacts to set up meetings in advance, as Margaux did before her trip to Prague.

Strategy 5: Lose the Emojis and Be Thoughtful

While quick responses may seem convenient, they often lack depth. Instead:

Engage Meaningfully: Treat online conversations like a game of tennis; aim for thoughtful exchanges rather than just sending quick replies.

Provide Value: Ensure your messages offer something that the recipient can respond to, fostering a two-way conversation.

Strategy 6: Follow Up or Fail

Maintaining relationships is crucial for networking success:

Stay in Touch: Regularly reach out through messages, comments, or shares to keep connections alive.

Be Generous: Share helpful resources or information that might benefit your contacts.

Respond Promptly: Always acknowledge messages and express gratitude to keep the lines of communication open.

Start Connecting Today

Building meaningful connections online is a skill that can be developed with practice. Remember, everyone starts from the same place, and the more effort you put into crafting thoughtful outreach, the more rewarding your networking experience will be.

Think of someone you’ve been wanting to connect with—whether for feedback, support, or collaboration—and reach out today. The opportunity for meaningful connections is just a message away.